ROI

“No days off.” - Usain Bolt

From 2008 to 2016, Jamaican sprinter Usain Bolt won 8 gold medals in 3 Olympics. Rio de Janeiro, London, and Beijing. He ran for 115 seconds on the track, and he earned a payout of $119M.

That’s $1.03M per second. Good economy of effort.

But for those 115 seconds, he spent a lifetime training.

Bolt started competing and training as a sprinter at age 12. For almost 20 years he dedicated his life to running fast.

Injuries, fatigue, pain, diets, early mornings, and uncertainty.

$1.03M per second is a good payout. But it required patience. And a 20-year investment that never guaranteed it would pay anything.