We only have so many $H!+s to give
Alex Hormozi graduated from Vanderbilt in 2011 and built a $24m business by age 32. Last year he published one of the best business books I’ve read in the last year, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No,
Alex Hormozi is crushing.
He wasn’t at first.
Two years after graduating from college in 2011, Alex realized he didn’t like his job at a market research firm. Wasn’t for him. So he quit and moved to Huntington Beach, CA, just south of LA.
He opened a gym.
Weights, fitness equipment, monthly memberships.
Just another one of the 100,000+ gym, health, and fitness club business in the US.
And Alex was pretty broke.
He slept on the gym floor because it wasn’t yet profitable enough for Alex to get his own apartment. It wasn’t a sure bet the gym would make it, much less be profitable.
Less than 50% of gyms survive longer than 5 years.
So Alex kept overhead low and put all his money back into the business. Within 6 months, he started turning a profit. He bought a second struggling gym and turned it around too. Then a third.
By year three, he owned six profitable gyms.
And that got the attention of his competitors.
Other gym owners were curious. They increasingly asked Alex how he was having so much success in a low-margin business saturated with struggling business owners.
Sensing an opportunity, Alex sold his six gyms and founded GymLaunch in 2017. GymLaunch was designed to help other gym owners do what Alex did. He marketed and sold his operating system.
Within 24 months, he’d sold his system to 2,000 gym owners who wanted to follow Alex’s path.
GymLaunch grew to $24M in annual revenue and 40 employees without any outside investors, and Alex helped dozens of other gym owners become millionaires.
Today, Alex is the founder and managing partner at Acquisition.com. He wrote a bestselling book. More and more people are paying attention to his ideas and methods. He has 273K YouTube subscribers. 80K Twitter followers.
And he recently had a particularly interesting exchange.
An interviewer asked Alex, “You’re not shy about sharing your opinion, what do you do when you’re at a nice restaurant and the steak you ordered comes out wrong? Like, what if you ordered it medium-rare and it comes out medium-well? Do you say anthing?
Alex’s answer surprised the interviewer.
“No, it’s such a nonissue. I wouldn’t even have an emotion. I’d thank the server and eat the steak.
We only have so many shits to give.”
We don’t have unlimited bandwidth. We can’t succeed if we get distracted and thrown off balance every time a restaurant gets our order wrong.
We won’t have any energy left over for the important stuff.
We only have so many shits to give.
PS I took a two-month break from writing online while I focused 100% of my professional energy on building momentum for my new dental business, Tailwater.
We’re growing.
We just bought a majority stake in our third dental practice in just 6 months, and we recently recruited and hired an exceptionally smart financial controller.
It’s fun.
After a few months of an all-out Tailwater sprint, I’m carving out time each week to write again.
Hi.
Thanks again for reading. I’m glad to be back.
